Endurance Innovation

clever, playful, savvy

Client

Endurance Innovation

Date

2020-2024

Services

Brand Identity, Web Design & Development

My work with Endurance Innovation, a business that started as a endurance sport podcast then evolved to bring a product to market, began with a logo and continued into a website followed by various projects surrounding the release of their cycling bottle for heat management, aptly named the Cool Bottle. The three engineers who make up this team wanted an aesthetic that shows that nerds are fun.
Logo design
The Website

Starting as a vehicle to promote their podcast, eitech.io evolved into a sales platform for their new water bottle that also functions as an on-bicycle cooling system.

When it comes to branding, Diana did an exceptional job with creating a clever, unique, on-point logo for us. It captured exactly what our brand stood for: knowledge and athletics combined into a single entity. Everyone we’ve spoken to loves the logo and the message that it instantly shares.

The development of our website was painless, and Diana was able to come up with a great concept that was simple, clean and aesthetically pleasing. She was able to capture the content and information that we wanted to provide without the website seeming overwhelming or busy.”

Andrew Buckrell, CEO, Endurance Innovation

The Bottle “Sweater”

The shape was set, but the EI team need a design that would be easy to read by people looking at the rider using the bottle as well as something visually interesting for the rider themselves to look at. I conceived the idea of using an icy pattern on the bottle cover to give a visual cue to riders that they felt cool (the point of the bottle), whilst also being a subtle backdrop for the text to stand out against.

First design drafts using an early bottle and cover prototype
A later iteration, ironing out positioning of text and pattern
Final product with colour and text placement adjustments
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